The Now I Know 2022 campaign featured powerful photography and films of autistic women and non-binary people from across the country who shared their experiences of late diagnosis. 

The campaign name was inspired by the words of Dawn Mills, who was diagnosed at the age of 56 and features in the campaign. She said: “I always knew who I was, now I know why I am.”  

The National Autistic Society created the campaign in partnership with teams from the world-renowned photographer Rankin and the creative agency Ogilvy Health. The campaign was lensed by Alex Heron, an autistic photographer at Rankin Studio. 

  Six people were photographed in spaces that reflect their personalities and unique interests. The photoshoots were collaborative, with each person using a clicker to capture photos of themselves, allowing them to take control of their image. 

We continue to share the stories of late-diagnosed women and non-binary people as part of this campaign. It aims to help more autistic people understand their identity, no matter what age they receive their diagnosis.